Lead writing:-
In journalism, the beginning sentences of a news story are everything. Called leads or “ledes,” they must convey essential information, set the tone and entice people to continue reading. If you're interested in becoming an expert journalist, understanding how to write a lead is a key skill for your toolbox.
What is a feature in journalism?
Feature articles provide readers with a written analysis of a certain topic. These articles are intended to serve readers with the writer's interpretation of a story, unlike news stories, which simply provide the facts. Feature articles appear in several different forms.
Why is feature writing important?
In journalism, the beginning sentences of a news story are everything. Called leads or “ledes,” they must convey essential information, set the tone and entice people to continue reading. If you're interested in becoming an expert journalist, understanding how to write a lead is a key skill for your toolbox.
How to write a lead sentence or paragraph:
1.Determine your hook. ...
2.Be clear and succinct. ...
3.Write in the active voice. ...
4.Address the reader as “you.” ...
5.Put attribution second. ...
6.Go short and punchy. ...
7.If you're stuck, find a relevant stat. ...
8.Or, start with a story.
Why lead is important in a news story?
The first and most important paragraph of the news story is called lead. Readers will normally judge a story on newspaper by its lead. If it does not grab their attention, they will not read on. It summarizes the contents of the story and conveys its mood and a sense of urgency
What is a feature in journalism?
Feature articles provide readers with a written analysis of a certain topic. These articles are intended to serve readers with the writer's interpretation of a story, unlike news stories, which simply provide the facts. Feature articles appear in several different forms.
Types of Feature Stories in Journalism
- Informative Feature. This type does not use many of the fiction writer's devices, since its purpose is to inform more than to entertain. ...
- Personality Sketches. ...
- Personal Experience Story. ...
- Human Interest Feature Story. ...
- Historical Feature. ...
- Interpretative Feature. ...
- Popularized Scientific Feature.
Why is feature writing important?
Features are more in-depth than traditional news stories and go beyond providing the most important facts. ... Communication professionals write feature articles to provide in-depth exposure for their client or organization. A feature can increase a client or company's visibility and even help find new key audiences.
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